American Cancer Society
Diagnosing the Gen Z engagement gap
A product discovery case study translating audience research into a clearer acquisition, activation, and retention journey.
View case studyAspiring product manager · Tampa / St. Louis
Turning human insight into products people choose and systems that scale.
An aspiring product manager at WashU connecting user research, strategic thinking, and experimentation to shape useful, measurable experiences.
Growth experiments1M+ views
Market opportunity$787M
Workflow improvement200+ stakeholders
Product thinking in practice
From insight to product direction
AppleAllocate
Financial wellness, reallocated
A zero-to-one product concept shaped around user context, adaptive budgeting, financial literacy, and privacy-first intelligence.
View case studyRedesigning a high-stakes clinical workflow
A product-operations case study replacing fragmented tumor board email handoffs with structured intake, date-controlled scheduling, and secure automated distribution.
View case study